Ajripour, Iman (2026) The Impact Of Applying Strategic Planning On Iranian SMEs’ Performance And Evaluation Of Strategic Planning Models Using FBWM. PhD thesis, Miskolci Egyetem.
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Text (Dissertation)
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Abstract
The current cross-sectional survey study firstly examines how applying strategic planning in Iranian manufacturing small and medium-sized enterprises (SMEs) affects their performance and then in the second part of the research it evaluates strategic planning models using the Fuzzy Best Worst Method. This study evaluates the engagement of Iranian SMEs in strategic planning to ascertain if applying strategic planning affects performance. It also attempts to examine the role of some variables like innovativeness, flexibility, business objectives, etc., in applying strategic planning and business performance. Moreover, this study aims not only to stimulate discussion and raise awareness about the necessity for Iranian SMEs to have a strategic plan for continuation but also to prioritize strategic planning models using Multi-Criteria Decision-Making (MCDM) technique. A quantitative approach was selected. Primary data for the first section were gathered through 320 questionnaires from individuals working in Iranian manufacturing SMEs. Structured interviews with 13 managers/owners of SMEs were done to collect the primary data for the second section of the current study. The analysis of data was carried out in the first part using the Partial Least Square (PLS) method, Analysis of Variance (ANOVA), and regression analysis and in the second part the Fuzzy Best Worst Method (FBWM) was exploited. Smart PLS, SPSS, Excel, and Lingo 11.0 software were used in the process of analyzing. The result represented that applying strategic planning impacts the Iranian manufacturing SMEs’ performance. This is in line with research findings in developed countries. In addition, the outcomes in the second part indicated that based on managers’/owners’ judgment Wright’s strategic planning model got the first rank to be applied in Iranian manufacturing SMEs. Finally, the author recommends future studies use a longitudinal survey, focusing on homogeneous industries, and applying other Fuzzy MCDM techniques.
| Item Type: | Thesis (PhD) |
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| Uncontrolled Keywords: | Strategic planning, Performance, Iranian manufacturing Small and Medium-sized Enterprise (SME), Fuzzy Best Worst Method (FBWM), Multi-Criteria Decision-Making (MCDM |
| Subjects: | H Social Sciences / társadalomtudományok > HB Economic Theory / közgazdaságtudomány |
| SWORD Depositor: | Software Sword MTMT |
| Depositing User: | Software Sword MTMT |
| Date Deposited: | 01 May 2026 07:12 |
| Last Modified: | 01 May 2026 07:12 |
| URI: | https://real-phd.mtak.hu/id/eprint/2621 |
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